Google Ads
Show up the moment a homeowner searches “motorized shades near me.” Search, Local Services Ads and remarketing.
Google & Meta ads, built for one industry only
More in-home consults for motorized shade & screen companies.
We run Google & Meta ads for shade and screen pros, and nobody else. Friendly humans, nerdy testing, and a calendar that fills up with measure appointments.
that’s Shadey!
Sunny hates us.
bonk!
motorized shades near me
Sponsored · [yourcompany].com
Motorized Shades | Free In-Home Measure
New consult booked!Patio screens · Tue 10:00 AM
we only speak:
Motorized roller shades
Retractable patio screens
Solar & insect screens
Smart-home shading
Pergola screens
How we work
We’re the shade-obsessed ad team you’ve been looking for.
Three things, done really well, all pointed at one goal: homeowners booking in-home measures with you.
Meta Ads
Stop the scroll with before/after videos and lead forms that filter out renters before they reach your phone.
Pages & tracking
Landing pages that convert, plus call tracking and CRM sync, so we know which ad booked which consult.
Your acquisition system
Most agencies stop at leads. We follow the money all the way to profit.
Every lead has to survive five stages before it pays you. Drag the sliders and watch one small improvement ripple all the way down.
the only number that really matters
Leads1
0Calls & forms from adsQualified2
0In-area homeownersConsults3
0In-home measures bookedInstalls4
0Signed motorized jobsROAS5
0Revenue per ad dollarRevenue6
0Installs × avg. ticketProfit7
0After margin & ad spendLevers we’d pull first
(cheapest wins first)| # | Stage | Experiment | Moves | Effort |
|---|---|---|---|---|
| 1 | Consults | Call every new lead back within 5 minutes | Book rate | Low |
| 2 | Qualified | Screen out renters & out-of-area on the form | Qualify rate | Low |
| 3 | Leads | “Free in-home measure” vs. a discount offer | Cost per lead | Med |
| 4 | Installs | Retarget quoted-but-unsold homeowners | Close rate | Med |
| 5 | Revenue | Bundle exterior screens + interior shades | Avg. ticket | High |
Defaults reflect typical numbers from our shade & screen clients. Drag the sliders to plug in yours.
Campaign methodology
Four steps. Then we do it again, a little smarter.
1
Research
We study your market, service area, average ticket and competitors before spending a dollar.
2
Build
Campaigns, landing pages, call tracking and lead forms, all wired straight to your calendar.
3
Test
Offers, audiences and creative go head-to-head every week. Winners stay. Losers go.
4
Scale
Budget moves to whatever books consults. Then we go find the next thing to test.
Case studies
Get numbers like these
One company. Four markets. Real numbers.
A patio screen enclosure and motorized shade company, with a separate ad set for each market. Same targeting playbook, consistent results.
Case #001
10-15× ROASwhere it all started
Oklahoma City, OK
$35cost per lead
150leads
Patio screensMotorized shades
Case #002
10-15× ROASbigger tickets
Tulsa, OK
$55cost per lead
112leads
Patio screensMotorized shades
Case #003
10-15× ROASnew state, same playbook
Colorado Springs, CO
$42cost per lead
128leads
Patio screensMotorized shades
Case #004
10-15× ROASsmall town, big patios
Rogers, AR
$39cost per lead
96leads
Patio screensMotorized shades
10-15×
typical return on ad spend across all four markets: Oklahoma City, Tulsa, Colorado Springs and Rogers.
same playbook, every market
Educational content
first lessons coming soon!
Free lessons for shade & screen marketers.
Leads · Coming soon
The 5-minute callback rule for shade leads
Offers · Coming soon
“Free in-home measure” vs. 20% off: which offer wins?
Strategy · Coming soon
Google or Meta first? A starter plan for screen companies
Team
Real humans. Suspiciously into shades.
photo here
Kyle Waters
Founder
Builds the strategy and keeps every account pointed at booked consults.
photo here
Carla
Paid Media Specialist
Lives in Google and Meta. Builds, tests and tunes every campaign.
photo here
Angeline
Operations & Backend
Tracking, CRM sync and all the setup that makes the numbers trustworthy.
+ honorary team members
Shadey, Tubey, Notey, Screeny… and Sunny, who we’re still not speaking to.
Contact
Let’s get your phone ringing.
Tell us a little about your shade or screen business. A real human reads every message. No bots, no 14-email drip.
Rather email? Say hey: hey@shadelabmarketing.com